BlockDown 2020

Live-streaming our graphic recordings for a global conference and uploading them to a bespoke landing page for easy access.

OVER 1000 ATTENDEES AND OVER 30,000 MINUTES WATCHED ON THE FIRST DAY  

Hailed as the blockchain event of 2020, the fully virtual BlockDown conference gathered blockchain experts and enthusiasts to discuss these hot topics: investment in cryptocurrency, social impact, gaming, trading, decentralised finance (DeFi), security, privacy, and enterprise. The conference was a spectacular success, overcoming the constraints of lockdowns around the globe amidst the COVID-19 pandemic.

We created a striking visual identity for Blockdown, using animation to bring life to the banner, emphasizing the tech-forward nature of the conference.

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Our graphic recording sharing the screen with Binance Founder & CEO Changpeng Zhao and SiGMA Group Head of Media Jessica Walker
LIVESTREAM, CAMERA, ACTION!

The magic of the virtual event was in full force as we remotely graphic recorded for keynote speakers spanning timezones. The graphic recording process was live-streamed and could be viewed intermittently, demonstrating the capacity of real-time collaboration across the globe.

DESIGNED TO BE SEEN

Participants can download the visual summaries at full resolution on our customised landing page, where we can track the number of visits and downloads.  A PDF of the graphic recordings was also compiled to provide succinct recaps and beautiful takeaways for participants post-event.

With the dazzling colours inspired by BlockDown’s logo, the illustrated summaries were also effective as social media posts, as we tweeted live, updating followers about illuminating perspectives that arose during the conference.

Check out our summaries below, as we eagerly anticipate this summer’s next BlockDown 2020!

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