At Singapore FinTech Festival 2017, apart from the massive 20m super-hero themed wall, Idea Ink was also busy with Prudential’s PRU Fintegrate Partnership Programme booth!

The programme aims to foster greater innovation by collaborating with FinTech start-ups to develop more financial solutions at greater speed and scale. With our illustrators drawing live, we illuminated and livened up the space. The mural also served as a backdrop for the mini panels and interviews that happened at the booth!