Illustrating a series of way-finding collaterals for Festival attendees, in a 60,000sqm hall.
The Singapore FinTech Festival is a global nexus where policy, finance, and technology communities converge. Designed to foster impactful connections and collaborations, SFF is a platform to explore the intersections of cutting-edge financial solutions, evolving regulatory landscapes, and the latest technological innovations.
In the hustle of Singapore FinTech Festival, attendees are often dashing from one FinTech talk session, to a networking session, all while trying to enjoy the 100+ booths and F&B stops.
To help attendees get to where they wish to go, we worked with the FinTech team to illustrate a series of way-finding materials for all to enjoy.
(1) Festival Map
A fun take on a Disneyland style map, we adapted this in true FinTech style by sprinkling unique icons throughout the canvas. A carnival tent to represent the festival stage, a unicorn to represent SFF & TGS Startups, all enjoyable ways to symbolise this iconic FinTech Festival.
(2) Way-finding Standees
The unique icons were repurposed onto standing way-finding arrows, that led audiences to where they wanted to go.
(3) Hanging Way-finding Cubes
Look up at the sky! You can spot our illustrations on these hanging cuboid structures, aimed to help you locate your way in the massive Expo Halls.
