Showcasing an arts centre’s achievements with various illustration forms, adapted for video and web.
For the past few years, spirited illustrations have graced the pages of Esplanade’s annual reports, embodying the vibrancy of Singapore’s Theatres on the Bay. For 2020/2021’s annual report, Idea Ink was invited to illustrate a series of assets — from spot illustrations to comic strips and even an elaborate infographic showcasing Esplanade’s year-in-review. In addition, we exercised our UX muscles to design the wireframes for the annual report’s first-ever interactive microsite! Read on to learn more about this multi-part project.
To decorate the pages of the annual report, we created custom spot illustrations for Esplanade’s key programmes, activities, and milestones, in rich hues drawn from Esplanade’s logo. See a smattering of the illustrations below, and visit the microsite or read the annual report to see more:
Our spot illustrations made for easy sharing on Esplanade’s Instagram to drum up anticipation for the report!
We also illustrated portraits to accompany the messages of Esplanade’s Chairman Lee Tzu Yang & CEO Yvonne Tham.
As a live performance venue, Esplanade had to adapt quickly to the new normal brought about by the pandemic. We illustrated comic strips to chart the journey Esplanade embarked on as they valiantly continued promoting the arts in Singapore. Check out the full comic here!
We designed an elaborate infographic featuring the Esplanade ecosystem, with relevant vignettes accompanying key statistics from FY2020/21. Titled The Year at a Glance, the infographic provided an efficient overview of Esplanade’s achievements.
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To present highlights from the annual report in a moving medium, we recorded timelapses of our illustration process, and adapted our versatile assets for the year-in-review video.
Esplanade also created a microsite for the annual report for the very first time, presenting yet another engaging digital experience for their audience. We designed the wireframes from scratch, refining our proposals based on Esplanade’s user priorities.
Our illustrated assets were adapted for mobile-friendliness as well, presenting fulfilling experiences on computers and phones.
