In 2020, the world reeled from the effects of the COVID-19 pandemic. Like many other countries, Singapore went into a lockdown phase, and many activities came to a standstill - non-urgent dental services among them.

When dental services were allowed to resume, clinics needed an engaging, appealing way of educating patients about the safety measures in place, as well as the precautions to be taken - and that was where we came in. Keeping the visual styling of their previous collaterals in mind, we crafted a bright, cheerful video for the Singapore Dental Association that greeted (from a safe distance) visitors to clinics island-wide!